The Future of Advertising


Technology has always been a major factor in advertising, from the first printing presses to mass-produced newspapers and books to radio and television. Today, the internet is advertising’s biggest player, and there are new technologies and platforms introduced all the time. Because of the boom in technology advancement over the last couple of decades, the methods we use for advertising have changed more quickly than ever. 


Technology continues to advance at rates that the world has never seen before, but there are some things we predict will be the case in the next few years. Media advertising companies in Melbourne constantly make adjustments based on technology and consumer interest, so it’s important to know what’s coming. Let’s look at what we expect to happen in advertising over the next ten years.

More Targetable Advertising

We’re already starting to see targeted advertising. With almost every online advertising platform, marketers can set different ads to run for different markets. We can define markets by age, location, interests, and several other factors. In the future, advertising companies in Melbourne be able to target even further and use artificial intelligence to customize content. This will provide consumers with more meaningful interactions that align with their behaviour and engage with our content on an even more personal basis.

Increasingly More Entertaining Content

Consumers see so much advertising even now that they’re starting to ignore anything that doesn’t entertain. In the future, marketers will need to be even more entertaining in order to earn an audience’s views and keep their attention. Most people won’t want to simply read information – they’ll want to feel as if they’re an integral part of it. Whether they need humour or drama, they’ll want the advertising to make a greater impact on their lives.

Incredible Amounts of Data

Advertising companies in Melbourne and elsewhere already receive a lot of data to analyse. In the future, data will be one of the most valuable assets for any of us. The internet will connect everything, and there will be innumerable sources and pages of data, and then data that tells us who reads those pages, why, and everything else that will make marketing even easier – after we get the insights we need from that data. We believe that businesses will be able to use that data to create a single database. We’ll then be able to use that effectively to deliver even more personalized advertising experiences for consumers. 

Marketing does change, but the changes don’t have to be a surprise. Whether you’re looking into video ads, better ways to use the data you receive from all sources, or the trust and transparency consumers look for in businesses now, advertising companies in Melbourne look to the future, knowing that it holds a lot of excitement for the industry and consumers.

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